Matthias Lüfkens

Senior Manager, DigiTips

Program Details

[2 May 2023]
13:30 - 15:00
Theme: Information Security: Misinformation,Disinformation and Propaganda

About

Matthias Lüfkens is a social media architect at DigiTips, a boutique PR agency advising governments, international organisations, and corporations on the best use of social media.

He is the creator of Twiplomacy, a study which looks at how governments and international organisations use digital platforms. Previously he was Head of Digital Media at the World Economic Forum (WEF) where he designed and implemented the highly successful digital strategy, opening Davos to a global audience on social media.

Trained as a journalist, he was Baltic States correspondent for the Daily Telegraph, Agence France Presse and Libération. In Vilnius he also founded In Your Pocket, an English language city guide series, Europe’s leading provider of city information.